‘What’s in a name?’ asked William Shakespeare. Apparently, a lot. From the use of initials to the chosen gender of the author’s name, research has shown that an author’s name has a significant impact on sales percentages. A Time articleRead more…
‘What’s in a name?’ asked William Shakespeare. Apparently, a lot. From the use of initials to the chosen gender of the author’s name, research has shown that an author’s name has a significant impact on sales percentages. A Time articleRead more…